At CoCo CrossFit, we help you attain elite fitness through a constant upgrade of your abilities. We use functional movements (pushing, pulling, squatting, running, jumping) in constantly varied combinations at high intensity. We incorporate elements from our years of team sports, the various CrossFit disciplines (old school, main-site, endurance training, football), our unlimited access to a rock climbing facility, our perspective from participating and coaching in competitive athletics, our decade of experience with CrossFit and our staff's abilities as photographers and videographers to help our members leverage their strengths and uncover untapped potential. Because our workouts are constantly varied, you won't get bored doing the same routines day after day.
CrossFit is fitness for everyone. Our athletes include people recovering from injuries, folks who’ve never worked out before, as well as recreational and Division-1 athletes, all working out together and learning from each other. No matter your skill level, we would love to introduce you to CoCo CrossFit and get you in the best shape of your life…and you’ll look like it too!
Doron Serban, CF-L1
I founded CoCo CrossFit in 2012 with my twin brother, Shaul, after 11 years of CrossFitting. I did it on my own for 7 years, then at CrossFit East Bay for the past 4 years, including 3 years as an instructor. I grew up in Israel, Europe and the US, competing in tennis, baseball, soccer, and diving. While teaching Judo and Jujitsu in college (2001), I heard about CrossFit. In 2008, I stumbled onto CrossFit East Bay and joined that same day. After seven years of CrossFitting and two more years of training and helping out at CFEB, I got certified.
When I'm not at the gym, I am an architect and the BFA Emergent Design Coordinator for the School of Architecture at the Academy of Art University. Teaching is my life. I love to expose people to things they never thought were possible. My own struggles with my lack of flexibility taught me the importance of developing strengths from multiple angles. I had to be patient with my body and to accept progress at my own pace. I find that videotaping and photographing my workouts and techniques make a huge difference in helping me understand where I am being less efficient, and I now use video regularly with everyone I train. I obsess about making sure our athletes perform movements with an understanding of how their bodies function. You cannot optimize performance when you're stuck in 1st gear. Being (overly) analytical, I'm constantly on the lookout for new systems that will propel our members past a sticking point.
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Shaul Serban, CF-L1
My CrossFit life began in 2009. My first official workout was 100 reverse burpees for time and I got a big, fat Did Not Finish. But I kept coming back until eventually my Box was my second home. In my other life, I am a lawyer.
I want my athletes to enjoy working out. I make too many jokes and try to keep people at ease. If you are shy, I will bring out your hidden confidence; whether you want me to or not. I like programming WOD’s that scare you when you read them, frustrate you as you do them, and satisfy you after you finish. My goal is to make you want to come to class so you can be strong and limber, the way nature intended you to be.
contact Shaul at firstname.lastname@example.org
Dan Vinson, NSCA CSCS, CF-L1
Trainer/Strength & Conditioning Coach
I grew up in Pleasant Hill, CA and was a two time All-American in Lacrosse at De La Salle high school. I went on to play NCAA Division 1 Lacrosse at Georgetown University and graduated in 2008 with a degree in Human Science. After college, I worked as a Wildland Firefighter and Wilderness Ranger in Montana and California. I started doing CrossFit to supplement my college team workouts after a friend from the U.S. Naval Academy introduced me to crossfit.com. I am looking forward to testing my CrossFit training against the big walls of Yosemite, high Sierra passes and eventually, an ultra marathon.
contact Dan at email@example.com
Alex Perec, CF-L1
Trainer/Olympic Lifting Coach
Born and raised in Rochester, NY I played pretty much any sport my parents would let me, including gymnastics, snowboarding, soccer, basketball and cross training with weights. I attended college at the State University of NY in Geneseo, NY where I graduated with a Bachelor in Computer Science and a Minor in Mathematics. After college I did jujitsu and muay thai for several years as another way to tax my fitness.
After moving to California in 2012, I joined a CrossFit Box about a month before the CrossFit Open and was feeling fairly confident going into the first week of the Open. That feeling was short lived though as I suddenly discovered huge gaping holes in my fitness; why are my lungs about to explode?! Never one to accept defeat though, I immediately decided that I was going to work my butt off till I could perform all the skills to my greatest potential. This quickly led to obtaining specialized coaching in the Olympic lifts and then hanging out after class to work on skills and sharing the things I was learning with others. Eventually this evolved into running classes and coaching regularly.
As a coach I always want to push people to their best. I love cheering with my athletes when they crush a PR (personal record) or just survive a particularly brutal workout. I love seeing how happy people get when they conquer their fears and accomplish something they didn’t even know they were capable of. Most of all I love hearing how CrossFit has enriched people’s lives outside of the gym. With gained confidence and enhanced mobility, it allows them to excel in activities that might not have been possible or as fun before.
contact Alex at firstname.lastname@example.org
Rosy Audette, CF-L1, CF Gymnastics
Growing up in Alaska, I learned to love playing outdoors. Being active remained a constant throughout my life. Although playing volleyball in high school and college brought me great joy, I always found myself seeking out numerous activities when I was not participating in sports. Running, hiking, biking, kayaking, weight lifting, swimming, obstacle courses, climbing, fishing, scuba diving, and paddle boarding were my favorite ways to keep active in the great outdoors…until I found CrossFit.
In 2004, a friend of mine told me about this crazy stuff she was doing to workout: CrossFit. Since she was way bigger and stronger than me, I thought it wasn’t the right fit for me. Unfortunately, I waited a full FOUR SILLY YEARS thinking about trying and realizing that anyone could do CrossFit before a wonderful friend of mine put me through a few introduction sessions. I was hooked! Over the years, I have been able to be coached by some amazing people. I finally found a home at CoCo CrossFit. Through training at CoCo, I hope to bring the same joy, agony, intensity, humbling, and rewarding feeling, that I continue experience, to as many people as I can.
contact Rosy at email@example.com